MACKIE’S of Scotland has launched new packaging for its range of chocolate bars after a year of record sales.
The firm is set to build on the 8% rise in sales, with increased availability in Sainsbury’s, Asda and Co-op.
Consumer research prompted the creation of a fresh look for the range, with the revamped design focusing on the company’s ‘key attributes’ of its dairy farm heritage and the natural ingredients in its ice cream.
Stuart Common, sales director at Mackie’s of Scotland, said, “We have seen record sales over the last year, and we now aim to build on this success with a fresh new design. The wrap design features a countryside illustration inspired by the view from our home-farm – a beautiful way to pay homage to our heritage and show that this is farm-made chocolate from Scotland.
“The packaging also includes the fresh new brand logo introduced on our ice cream range earlier this year. During recent times, buying local Scottish products has become increasingly important for consumers, which we hope will help us win over even more Scottish chocolate fans.
“It’s been a really exciting year for Mackie’s as we launched our fresh new brand look and a redesigned website catering for e-commerce, which allows for direct sales to any customers who do not have our chocolate available in their local shop. The new bars will be hitting store shelves in the coming weeks. We hope they are as popular and well received as the new look branding on our ice cream tubs. The new designs also feature on an attractive range of merchandise from mugs to tote bags which will soon be available on the website.”
