Biggest issues facing the sector to be explored at premium packaging event

ORGANISERS of Packaging Innovations and Luxury Packaging London 2021 have revealed details of the seminar programme for this year’s event, which takes place at the Olympia on 1 & 2 December.

Two seminar stages – the Packaging Innovations Stage and the Luxury Packaging Stage –  will feature sessions and discussions covering a range of issues including sustainability, new regulations, smart packaging, digital consumer experiences, and e-commerce.

Renan Joel, divisional director at Easyfairs, said, “As the UK’s only premium packaging event, our educational content is key to our offering. We want to inspire industry professionals from across the food and drink, fashion, beauty, and gifting sectors to break the mould and innovate their packaging.

“We are thrilled to have so many fantastic speakers on board already, from those leading the sustainability debate through to the brightest design minds. With more speakers still to be announced, it is sure to be an unmissable event.”

The Packaging Innovations Stage will host ‘The £10bn Debate’, described as a series of talks, produced in partnership with the Foodservice Packaging Association and OPRL. The talks will explore the financial challenge facing the packaging supply chain ahead of initiatives such as the Deposit Return Scheme and Extended Producer Responsibility.

Elsewhere, Mike Webster, director of 3D Experience & Sustainability at 1HQ Global, will discuss the transition to reusable packaging systems and how to drive the adoption of reuse behaviours by incentivising consumers.

Will Connolly, head of packaging innovation at The Body Shop, will be a panelist in a debate about refills and the post-Covid retail experience, while Emma Thornton of True Skincare and Madeleine White of Juni Cosmetics will discuss the packaging challenges for the new wave of clean beauty brands.

Paula Chin, sustainable materials specialist at WWF, will focus on the challenge of measuring the full environmental impact of packaging and how the supply chain can engage with reducing its impact both in terms of carbon and biodiversity.

James Harmer, planning & innovation strategy leader at the Cambridge Design Partnership, will explore how brands can achieve deeper insights from consumers through packaging using digital channels.

Paul Williams, executive creative director at Springetts, will discuss the importance of the look and feel of a product to ‘foster a truly loved brand’, while Rosie Milsom, global head of NPD at Atom Brands, will join a panel to discuss the latest trends in product and packaging development for the spirits market.

Each conference will open with an overview of key innovation trends, with talks from packaging consultants Paul Jenkins of The Pack Hub on the Packaging Innovations stage and Neil Farmer on the Luxury Packaging stage.

A series of ‘Innovation Lab’ sessions given by materials and technology suppliers will highlight packaging possibilities, with sessions planned from exhibitors including Tetra Pak and Inspectron.