LIDL GB is set to trial a new traffic light labelling system across its 105 Scottish stores this September.
The retailer will apply Eco-Score labelling to over 50 of its own-label products including teas, coffees and hot chocolate.
Eco-Score uses open-source data to grade products on their sustainability credentials and assigns a colour code ranging from green ‘A’ (low impact) to red ‘E’ (high impact). The aim is to help shoppers to better understand the environmental consequences.
Lidl explained that Eco-Score independently assesses a range of factors including packaging, production methods, impact on biodiversity, and carbon footprint. Products also receive better scores where they are certified to third party schemes such as Fairtrade and Rainforest Alliance. Lidl added that it plans to use the scheme to promote its commitment to sourcing 100% of its key raw materials from certified sustainable sources.
Amali Bunter, head of responsible sourcing and ethical trade at Lidl, said, “Rolling out the Eco-Score trial in Scotland is a huge milestone for Lidl, one we’re extremely proud of. We know that shoppers want more support in understanding the environmental impact of the products they buy day-to-day and Eco-Score will do just that.
“The trial will help customers in our 105 Scottish stores road test the new traffic light system and ultimately make greener shopping choices in the process.”
Lidl will analyse feedback from customers on the new labelling system before deciding how to progress with the scheme. The firm revealed it will also share the findings from this pilot to help shape an approach that works for customers and the industry in the long term.
