SCOTTISH-based start-up streetwear label GUN AINM is using the technology solution engage from The Eltronis Group to enable instant authentication by consumers and protect against counterfeits.
With every genuine GUN AINM purchase, a ‘Card of Authenticity’ is supplied to the consumer. This contains a holographic label, customised with GUN AINM’s logo and a unique QR code and serial number which allows authentication by scanning with a smartphone camera. On activation, customers can verify their purchase and also see a variety of relevant information as they are directed to a dedicated web page.
Cameron Friell, co-owner to GUN AINM, said, “Our driving purpose at GUN AINM is to showcase talented, independent artists through the medium of streetwear and having the ability to reassure our customers and collaborators that each product is genuine is an integral part of our philosophy. As a newly founded company, it is great to be able to utilise Eltronis’ experience in brand protection. Their support and transparency have been invaluable when delivering a practical and easy to use solution that is by its nature secure, interactive and easily scalable as our business continues to grow.”
Eltronis said the fashion industry is one of the biggest markets for counterfeiting, with online sales making it easier than ever for fraudsters to scam consumers by replacing genuine items with fakes.
Pete Smallwood, business development manager for The Eltronis Group, said, “The battle for fashion labels against counterfeit clothing is ongoing, but with engage both retailers and consumers are provided with instant reassurance on the authenticity and provenance on the item they have in hand. Investing in effective protection and authentication sets brands apart from their competitors. It is fantastic to see GUN AINM’s dedication to safeguarding their customers so early on, and we are delighted to deliver this valuable and impactful solution.”
