Smurfit Kappa launches UK e-commerce packaging lab

SMURFIT Kappa has opened an International Safe Transfer Association (ISTA) certified lab at its new e-commerce facility in Northampton.

The firm said the move brings with it an expansion of Smurfit Kappa’s network of packaging testing labs and centres that support retailers and producers to develop, test and launch ‘disruptive’ packaging solutions for e-commerce.

ISTA certification is often required by online selling platforms such as Amazon, Alibaba or eBay.

Eddie Fellows, CEO UK & Ireland, said, “Our customers need innovative and sustainable packaging solutions to meet growing demand from online sales. The lab is an ideal environment for us to work with customers to develop new packaging in real time. Whether our customers are moving to online retail to increase their customer base, or introducing new packaging solutions, by securing the necessary certifications in our lab they have a clear path to develop solutions quickly that are resilient to supply chain damage.”