ELTRONIS is celebrating after winning a prize in this year’s FINAT awards, securing first place in the security category with a label focused on its new cloud-based software solution, engage.
engage helps brands link products to the Internet through consumers’ smartphones and was integrated into the label for supplement and nutricosmetic supplier brand HEBE LIFE, to enable authentication of its products.
Integrated within the design of the enseal closure label, HEBE LIFE’s customers can authenticate purchases by scanning the unique code assigned to each individual product. On activation, consumers are reassured the item is genuine, and are provided with additional information on the HEBE LIFE web page they are sent to.
Pete Smallwood, Eltronis’ business development manager, said, “We are honoured to have won the security category in this year’s FINAT Label awards and are delighted that the solution we produced for HEBE LIFE has been recognised.
“One of the factors driving development of our engage software is helping brand owners tackle the growing threat of counterfeiting and providing a secure solution that enables easy authentication of genuine products by consumers is proving increasingly popular for a wide variety of branded goods.”
The European Association of the Self-Adhesive Label Industry (FINAT) Awards featured a judging panel that included Murat Sipahioglu of Fin Etiket, Steve Wood of Steve Wood Services and visiting judge Noel Mitchell, FINAT technical advisor.