Luxury presentation pack tipped to make an impact

POLLARD Boxes has designed a luxury presentation pack for whisky Creag Isle, described as combining ‘high-impact on-shelf presentation’ with an ‘effective opening experience’.

The box’s solid frame construction features vacuum formings at the top and base, while a slipcase slides open to reveal the bottle, which Pollard explains creates greater interaction with the brand and a ‘sense of excitement and anticipation’ for the recipient.

The design also allows the pack to stay open on the retail shelf, with the box acting as a frame to display the bottle and create a ‘strong visual impression’.

Orange and purple colours are used alongside a mixture of flat and fluted foil blocking for decoration. The foiling matches the details on the bottle, including the accent foil colour on the inside frame walls.

Pollard added that attention was paid to the printing of the barcode to avoid the white foil pigment spreading and ensure an accurate and easy to scan code.

The ‘robust’ nature of the pack and the use of vacuum formings is said to provide effective protection for the bottle throughout the supply chain.

“We are delighted with the solution from Pollards, which offers a different format to traditional whisky boxes and therefore provides a point of differentiation for Creag Isle,” said Russell Bradley of brand owner Quality Spirits International.