Smurfit Kappa’s Bag-in-Box receives Amazon FFP certification

SMURFIT Kappa’s three litre Bag-in-Box packaging design has received Amazon’s frustration-free packaging (FFP) certification.

The award means businesses selling on Amazon can use the pre-certified Bag-in-Box design without the need to go through testing at a specialised ISTA-certified laboratory to gain FFP certification.

Commenting on the collaboration, Smurfit Kappa VP of innovation and development, Arco Berkenbosch, said, “We are delighted to partner with Amazon to deliver the first ever pre-certified FFP design. It is a testament to the experience Smurfit Kappa has gathered conducting ISTA certified packaging analysis and Amazon FFP certification over the past 14 years. This new collaboration gives businesses the opportunity to sell through Amazon Marketplace at a much faster speed.”

Smurfit Kappa described the packaging solution as being ‘ideal’ for transporting liquids, such as juices and wine, to be sold online. Adding that it is robust enough to protect the product during transit and its shape allows for optimal logistical efficiency and handling – while using on average 75% less plastic than rigid plastic packaging.

When in Rome is a British wine company which will benefit from the announcement. Rob Malin, CEO of When In Rome, said, “When in Rome is a premium Italian craft wine brand and we have sold very successfully on Amazon UK since July 2020. The availability of pre-certified FFP designs will certainly make it easier for us and other eco-friendly wine brands to grow the market share of bag-in-box wines on Amazon and, accordingly, help us reduce the environmental footprint of the wine industry.”