LUCOZADE Zero has been launched in new 330ml cans following an increase in consumers seeking both low-sugar drinks and beverages in cans.
The brand’s parent company, Lucozade Ribena Suntory, said that 58% of total soft drink volumes are made up of low and no sugar drinks, with shoppers’ spending on such drinks increasing by 33% over the past few years. Further to this is a 17% growth in the sale of cans.
Zoe Trimble, head of Lucozade Energy at Suntory beverage & food GB&I, commented, “Introducing Lucozade Zero Tropical and Lucozade Zero Pink Lemonade in a 330ml can format makes total sense and offers retailers a real opportunity to bring new shoppers into the Zero brand.
“With sales of 330ml cans growing by 17%, sales of low and no sugar drinks rising year-on-year, and a clear desire from shoppers for new flavours – one in three shoppers would buy more Lucozade Zero if a new flavour was available – this new 330ml can range is the perfect launch for this time.”