WALKERS has revealed a brand-new look across its core range of crisps as part of its new When life gives you potatoes, make crisps campaign.
The crisp manufacturer’s use of British potatoes is advertised on the new packs, as well as fun facts and history into the brands sustainable sourcing credentials, great taste promise and zero use of additives, artificial colours or preservatives.
With clear signposting to Walker’s proud use of British potatoes, the packs feature some fun facts and history into the brand’s sustainable sourcing credentials, great taste promise and zero use of additives, artificial colours or preservatives.
Fernando Kahane, marketing director of Walkers Snacks at PepsiCo, said, “Unbeatable quality has always remained at the heart of everything we do at Walkers. We harvest only the finest potatoes from over 80 farms around Britain and this is something we want to share with consumers. We understand that provenance and brand responsibility is very important to them. The new packs will feature a QR code which will link through to the Walkers website, where people can find out more about how we care for our spuds and the planet.
“This fresh new look for Walkers forms part of our wider brand ambition to drive greater purpose. The launch of our new brand campaign is centred on inspiring the nation to turn everyday life adversities with a bite of levity and positivity.”