SUPERMARKETS are set to pilot a new easier to recycle Uncle Ben’s rice pouch created through a partnership between Amcor and Mars Food.
Mars Food said that the packaging firm’s AmLite HeatFlex technology allows the packs to retain their shape, long shelf-life, functionality and high safety standards whilst also being easier to recycle.
Michael Zacka, president of flexibles Europe, Middle East & Africa at Amcor, commented, “The new Mars Food pouch breaks new ground and represents significant progress toward both companies’ commitment to more sustainable products. Amcor’s innovation approach is to work in partnership with brands like Mars to deliver packaging that meets the needs of their consumers, including on sustainability, and which can act as a catalyst for new waste management and recycling infrastructure. We are committed to remaining the packaging partner of choice for forward-thinking brands looking for innovative solutions that will reduce waste in the environment and drive up recycling.”
Matt Cutts, innovation director at Mars Food, added, “This is a huge step forward for Mars and our journey to fully recyclable packaging. The work is not finished, and we hope this innovation will mean greater discussion surrounding the collection and recycling infrastructure that is needed alongside packaging development.”