Snack specialist confirms reduction in packaging for key brands

KP Snacks has announced ‘large-scale’ packaging reductions to help meet the firm’s environmental aspirations.

Packaging for Hula Hoops has been cut by 23%, with popchips and Tyrrells packaging both down by 14%.

KP revealed it has further plans for packaging reductions across a number of brands this year. The company explained that investment in new equipment that packs the products in a more efficient way has resulted in the ability to cut around 142 tonnes of packaging across Nik Naks, Space Raiders and Skips. A further 144 tonnes is expected to be saved due to packaging reductions in popchips sharing bags, Hula Hoops six-packs, Butterkist, and Hula Hoops Puft.

The reduction in packaging is said to allow the business to handle 33,000 fewer pallets per year and reduce the number of lorry journeys.

Mark Duffy, manufacturing director at KP Snacks, said, “We’re always looking for new ways to reduce our impact on the environment, and sustainability is one of the four key pillars of our Taste for Good programme. Our pacKPromise is our three-stage plan to reduce our packaging impact on the environment. In addition to reducing the amount of packaging we use, we’ve also introduced a partnership with TerraCycle, so that all of our snacks packs can be recycled at any of 500 drop off locations across the UK. Our ultimate aim is to make all of our plastic film packaging 100% recyclable by 2025 and we’re well on our way to achieving this. While our packaging has reduced, people can rest assured that the same great tasting snacks are inside.” 

KP Snacks recently appointed Nicola Robinson to the new role of head of sustainability. She said, “My new role is a strong signal of the importance KP Snacks will be placing on their sustainability performance going forwards. There is already a significant amount of impactful sustainability work embedded throughout the business, and I’m looking forward to building on this so that people can continue to enjoy snacks that not only taste great, but also do good long into the future.”