PAPER straws are to be rolled out across all Ribena cartons, following a successful trial period.
Suntory Beverage and Food, Ribena’s parent company, announced the change following a positive response from consumers to the 100% recyclable paper alternative.
In response to the firm’s consultation, one consumer said ‘Love the new addition of a cardboard straw instead of the usual plastic ones you get’, whilst another said ‘far less plastic waste and is better for the environment.’
Jo Padwick, transformation manager at Suntory Beverage & Food, said, “It is great to see our years of hard work getting such positive reviews from Ribena drinkers. We have taken into account all of the feedback to help us improve the new paper straw that is now being launched on the range across all stores.
“Saying goodbye to the final plastic straw is a great step on our journey towards 100% sustainable packaging by 2030.”
James Bull, Tesco’s Head of Packaging, said: “This is fantastic news from Ribena – I’m pleased that the trials in our stores were successful. Supermarkets and brands need to work together to remove and reduce unnecessary and excessive plastic, reuse more, and make sure everything that’s left is recycled.”