Fish ‘N’ Chips packs get sporty makeover

BURTON’S Biscuit Co. is to package its classic Fish ‘N’ Chips Salt & Vinegar snack in sporty packaging to coincide with the upcoming summer sporting calendar.

The limited edition packs will feature sporty imagery and will be rebranded as ‘Sport & Vinegar’.

Kate Needham, Burton’s Biscuit Co. marketing director, said, “Fish ‘N’ Chips fans are heavily into sport and we’re confident that limited edition ‘Sport & Vinegar’ will be an absolute winner.”