DANTEX Group has revealed that the success of its virtual equipment demonstrations in the pastier has led to the expansion of the firm’s technical centre in Bradford.
The specialist pre-press equipment supplier and digital label press manufacturer said the move will help to provide a more spacious environment to accommodate the broader range of equipment Dantex is able to showcase online, while also providing safe distancing capacity for future on-site visits.
The facility has been increased in size to include a flexible area to demonstrate plate and water wash technology equipment. Dantex added that the new open plan space also includes a software suite where customers can observe the digital press front-end system, a range of inkjet press software features, product sample displays, sample viewing areas and a media library with a variety of substrate options.
Dantex began providing virtual demonstrations in March 2020 and attributes three digital press sales in the US to online presentations via the Teams videoconferencing platform.
With demonstrations lasting up to two hours, the content can either be scripted to cover all aspects of the equipment, or tailored to a customer’s requirements.
Group CEO Ben Danon said, “The provision of a virtual technical centre has paid dividends for the group, enabling us to showcase our products and conduct business. By increasing the space by over 30%, we are able to include more equipment while restrictions are in place, and safely accommodate on-site customer visits when we are allowed to do so.
“And whilst we are very much looking forward to welcoming customers back to Dantex in-person, given the success of the online demonstrations to-date, we will be looking to retain the virtual element post-pandemic as an option for customers in the future. It gives them the flexibility to choose what suits them best – and that’s vital while travel and gatherings remain an area of uncertainty.”