COMPOSTABLE packaging producer TIPA has announced its expansion into the Australian and New Zealand markets with a new hire.
Richard Fernandez has joined the business as sales director for the regions, bringing more than 20 years’ experience working in sales and business development within the packaging and chemicals industries.
TIPA said Australasia’s compostable materials market has ‘boomed’ in recent years as consumers seek out sustainable products. The Australian Government has pledged to ensure that 100% of packaging will be recyclable, compostable or reusable by 2025.
TIPA offers compostable films and laminates that are said to perform like conventional plastic but can be disposed of using existing composting infrastructure, decomposing back into the soil like organic waste. The company’s materials are available to food and fashion businesses in the ANZ markets.
Richard Fernandez will be tasked with generating partnerships with brands across the packaging supply chain transitioning to compostable packaging. He said, “Australia has set ambitious targets to reduce the amount of plastic packaging being used, and we have seen strong consumer interest in compostable alternatives. TIPA’s technology is primed to meet this demand, and will be particularly successful due to the efficient composting infrastructure already in place. I am looking forward to bringing TIPA’s compostable solutions to the pioneering brands across Australia and New Zealand putting people and planet first by transitioning to compostable materials.”
Daphna Nissenbaum, CEO and co-founder of TIPA, added, “TIPA is leading commercial developments and compostable solutions on a global scale, and we are excited to expand into the Australian and New Zealand markets which are already showing strong demand for compostable materials. Richard brings a wealth of experience in business development and flexible packaging that will be invaluable to this expansion.”