Sustainable punnet solutions launched for fresh produce market

SMURFIT Kappa is introducing its punnet portfolio for fresh produce in Europe.

The ‘Safe&Green’ portfolio is the packaging giant’s paper-based solution comprising designs that are described as being 100% renewable, recyclable, and biodegradable.

Research by Smurfit Kappa found that consumers prefer a punnet that balances visibility of the contents with sustainability, with 58% of respondents rating these as the most important attributes of fresh produce packaging. The research also found 75% of consumers believe paper-based punnets to be the sustainable choice.

Arco Berkenbosch, VP innovation and development at Smurfit Kappa Europe, said, “Our research shows that consumers across Europe have a preference towards sustainable packaging when shopping for fresh produce, and the Safe&Green portfolio offers growers and retailers a range of sustainable punnets that enables them to respond directly to these customer preferences.”

The Safe&Green punnet portfolio consists of solutions that can be implemented immediately or, alternatively, customers can develop bespoke designs tailored to specific requirements.

Arco Berkenbosch added, “Demand for fully sustainable punnets that are not only aligned with anticipated regulations, but that are durable, hygienic and allow for visibility will continue to increase. By working with our customers to develop bespoke designs that meet their requirements, in addition to the current punnet portfolio, we are providing a tailored sustainable solution to help our customers increase sales, optimise supply chain and ultimately, make their businesses more sustainable.”