Sustainable cartonboard solution unveiled for fresh produce

PAPER-based specialist Graphic Packaging International has introduced ProducePack, a cartonboard solution for fresh produce.

The carton is said to offer an eco-friendly option for a variety of applications with an ‘artisan’ look that ‘protects, preserves and presents’ fresh produce.

ProducePack is available in different configurations and structures and offers additional hygiene protection as the produce is prepacked and can reduce excessive handling in store.

Jackie D’Ambrosio, senior manager, new product development – omnichannel at Graphic Packaging, said, “At Graphic Packaging, product innovation never stops. We’re committed to providing our customers with high-performing solutions that are relevant to the ever-evolving market and consumer needs. We’re delighted that our innovative ProducePack range is proving to be a viable commercial solution for our customers that can make a positive contribution to the environment.”

Michigan apple distributor, BelleHarvest, recently introduced ProducePack to three apple varieties. The cartonboard packs developed for BelleHarvest are described as presenting a fully recyclable solution with features such as ‘grab & go’ carry handles and ‘striking’ graphics.

Angela Sommers, marketing director at BelleHarvest, said, “69% of consumers prefer paper-based product packaging to plastic, and consumers see paper-based solutions as a trusted sustainable option. Our partnership with Graphic Packaging represents a natural shift towards respecting the environment, while ensuring our nutritious, flavourful apples are readily available and in the best possible condition.”