A new study has revealed that more than 75% of respondents said they would choose the beverage can over other packaging formats once they were aware of the can’s sustainability benefits.
The IPSOS survey, completed for Metal Packaging Europe (MPE), also showed that more than 90% of consumers were confident that packaging displaying the Metal Recycles Forever (MRF) logo, would actually be recycled.
The MRF logo was designed to inform consumers about the recyclability of rigid metal packaging and help them understand the role they have to play in keeping metal in the material loop by recycling empty packs.
Simon Gresty, Can Makers chairman, said, “In the last year, demand for the beverage can has increased to record levels and the results of the IPSOS study for MPE clearly show the significant potential which the can is set to make to a more resource efficient, circular economy. Consumer confidence in the MRF logo is also very encouraging. The beverage can is already the most recycled drinks packaging format in the world and the infrastructure is in place to recycle every single can placed on the market in the UK today.
“The IPSOS survey shows that more than 40% of consumers already purchase one or more beverage cans every week and as the MRF logo becomes more widely recognised it will play a vital role, ensuring we capture even more resources in the drive to achieve a truly circular economy.”
In addition to the 80% of respondents who said they believed the beverage can was easy to recycle, 60% were also aware that metal beverage cans could be recycled over and over again.
Leonie Knox-Peebles, CEO of Metal Packaging Europe, commented, “By ensuring that consumers and brands are aware of and understand the sustainability benefits of beverage cans, including their outstanding recyclability as packaging made from a permanent material, we can help them to make informed and sustainable choices.”
