Irn-Bru announces new 100% recycled packaging

IRN-BRU maker AG Barr has announced that all of its soft drink consumer multipacks are to be wrapped in 100% recycled shrink wrap by the end of 2021.

It said that the move will save 400 tonnes of virgin plastic a year – which is the weight of about 250 cars.

Irn-Bru will be the first AG Barr product to make the switch, with the new sustainable pack set to hit shelves across the country from May.

Further to this is the news that all of AG Barr’s soft drinks printed film will be 100% recycled by the end of 2021 – meaning Irn-Bru will be joined by the likes of Barr Flavours and Rubicon.

Roger White, AG Barr’s chief executive, said, “We’re always looking for ways to make our products more sustainable and we’re delighted to introduce this new 100% recycled film which has half the carbon footprint of its virgin plastic equivalent. This is just one step towards our longer term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.”