HIGHLAND Spring Group has launched what has been described as its most sustainable eco pack to date.
Using Coveris’ Duralite R film, which is a 100% recycled and full recyclable shrink film, the bottled water firm said it would support its commitment to providing its products in an environmentally sustainable way.
The Duralite R polyethylene film used for the Highland Spring multi-packs features 100% recycled content comprising 50% post-consumer recyclate (PCR) and 50% post-industrial recycled material (PIW). Supporting a circular economy for plastic packaging, Highland Spring said that the 50/50 blend of recycled content achieves a 54% carbon footprint reduction compared to the use of virgin materials.
Simon Oldham, chief commercial officer at Highland Spring Group, said, “We want consumers to understand that plastic is a valuable resource that should not be treated as waste. We are taking a holistic approach to our packaging and want to create a truly circular plastics economy in the UK to ensure these materials stay in the loop.
“That’s why we are delighted to introduce our next generation 100% recycled shrink wrap,which is a significant step forwards in ensuring all our packaging uses recycled materials and is designed in a way that makes it easy for consumers to embrace positive plasticbehaviours.”
Tim Frost, Coveris sales director, added, “Coveris has been able to support Highland Spring Group’s forward-thinking approach to packaging sustainability with the development of our innovative, next generation Duralite R shrink film. Through our no waste strategy, Coveris is focussed on a sustainable future for plastic packaging by the advancement of high-quality recyclable materials, innovative use of recycled content and No Waste operating model.”