Co-op hails new Easter egg packaging as ‘positive step’ for industry

PLASTIC packaging is to be removed from Co-op Food Easter eggs, the convenience retailer has announced.

It said that the removal of the plastic inner packaging and windows for all five of its hollow Fairtrade Easter eggs will save over 14 tonnes of plastic.

Iain Ferguson, environment manager at Co-op, said, “Easter egg packaging is renowned for its excessive use of unnecessary plastic, whether to protect the chocolate or to display the design of the confectionery.

“Our teams have worked incredibly hard to deliver a new solution that ensures the egg is still protected whilst allowing our customers to see all the aspects of the eggs and their stunning designs. This is a really positive step within the packaging industry, especially for seasonal Easter lines.”