LOFOTEN Arctic Water, described as a natural premium water from Norway’s Lofoten Islands, is launching in a new range of ‘infinitely recyclable’ aluminium bottles made by Ball Corporation.
The new bottles will be filled near the water source, with Lofoten Arctic Water having invested in a new filling line, which will generate skilled jobs in the remote community.
The Lofoten Islands are located between the 68th and 69th parallels, north of the Arctic Circle. The archipelago forms a landscape of mountain peaks, rising directly from the sea. Lofoten Arctic Water is said to be a ‘unique product’ of this environment, with no need for filtering or distillation. The water is renewed by glacial melt and snow all year from the surrounding mountains, and from pure rain during the summer months.
The Lofoten Arctic Water team was looking for a new packaging solution which would avoid micro-plastics polluting waterways and which would conserve natural resources. Ball’s Alumi-Tek aluminium bottles were chosen for their premium still and sparkling arctic water because the bottles can be recycled with no loss of quality.
The bottles also conform to the Nordics’ deposit return schemes. To reinforce the recyclability of the package, each bottle carries the ‘Metal Recycles Forever’ mark.
The resealable aluminium bottles were designed by Strømme Throndsen Design and produced by Ball. The blue, white and red bottles, recalling the Norwegian flag, have already been won ‘Best Natural Still’ and ‘Best Natural Sparkling’ waters at the Zenith Global Water Drinks Awards, together with the ‘Best in Can’ packaging award.
The bottles will be initially launched in Norway, the UK, France, Germany and Taiwan, with further countries currently in development.
Ivar S. Williksen, CEO Lofoten Arctic Water, said, “We chose the aluminium bottle for several reasons: the pure water chills faster, the bottles work brilliantly on the go and aluminium recycles forever. With the screw off and screw on cap, our consumers can drink as much or as little as they want. When the bottle is empty the consumer may choose to refill and reuse the bottle or of course recycle it.
“Sustainability is crucial to Lofoten Arctic Water as we want to protect the precious and beautiful environment from where we source our pure, fresh water. Working with Ball means we can offer our customers a great on the go packaging solution while safeguarding the environment.”
Ana Neale, director, strategy and marketing, Ball Beverage Packaging EMEA, added, “As more consumers expect sustainable solutions, we’re increasingly seeing drinks brands choosing infinitely recyclable aluminium cans and bottles. Lofoten Arctic Water is a great example of a brand that embraces both the aesthetic and the sustainability opportunities of aluminium packaging.”