Limited edition ‘Canniversary Ale’ launched to mark milestone

THE Can Makers association is marking the 85th anniversary of the beer can by launching a limited edition Canniversary Ale in partnership with Felinfoel Brewery, the first in the world to can craft ale.

The organisation revealed that the move follows news that sales of cans are ‘booming’, with the Covid-19 pandemic accelerating growth and driving demand to ‘record highs’.

Simon Gresty, chairman of the Can Makers association, said, “After more than 80 years of continuous innovation, the beverage can has played a pivotal role in the dramatic rise of craft beers, thanks largely to the design possibilities it offers as well as its convenience and environmental credentials.”

Felinfoel Brewery produced its first cans of craft ale in 1935, noting that they had developed the can ‘to hold the perfect beer’, unlike pioneers in Amercia, whose first cans were suitable only for pasteurised beer.

Lesley Griffiths, Welsh Government minister for environment, energy & rural affairs, commented, “This has been an extremely difficult year and I am proud of the way in which communities and industry have responded to extraordinary challenges, keeping as many businesses open as possible, operating not just safely but remarkably successfully. It is particularly pleasing to see pioneering Welsh businesses like Felinfoel Brewery celebrate a key milestone in partnership with the Can Makers association.

“The can manufacturing industry and food and drink sector play a vital role today in the Welsh economy, and because metal beverage cans can be recycled again and again without any loss in quality, they are a sustainable option too as we work together towards a more resource efficient future.”