CONSUMERS will have the opportunity to personalise special packs of Coca-Cola with a name and Christmas image this festive season.
The initiative is a collaboration between Coca-Cola and homeless charity, Crisis. For every can that is personalised and ordered, Coca-Cola will donate £2 to Crisis.
The cans are free to order and one thousand will be available each day during the Christmas season. The personalised cans can be designed and ordered by scanning a QR code on Christmas packs of Coca-Cola which will redirect consumers to https://cokecreation.co.uk/christmas/.
Coca-Cola said that £50,000 will be donated to Crisis as a result of the initiative, with the money helping the charity support homeless people at Christmas and throughout the year. Crisis provide people with somewhere to stay, essential food, phones and online support – as well as support with health, housing, employments and benefits.
Kris Robbens, marketing director at Coca-Cola Great Britain, said, “Christmas is all about sharing special moments with friends and loved ones and we hope people enjoy the opportunity to create their own, personalised festive Coca-Cola zero sugar can this Christmas, whether that be for themselves or as a gift.
“This year has been challenging for so many people and whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support more than ever before and this year, we’re really pleased to continue our longstanding association with Crisis to support the charity with a donation on behalf of every can ordered.”
Ian Richards, head of Crisis Christmas, added, “No one should be homeless and alone this Christmas. It’s been a difficult year for us all, but thanks to the generosity of our supporters, we’ve been able to adapt our frontline services and be there for people without a safe and stable place to call home.
“We’re extremely grateful to Coca-Cola for their ongoing support. With their help, we can give people a Crisis Christmas, so they can find a path out of homelessness for good.”