MORRISONS has asked its branded suppliers to reduce the amount of plastic used in both their product packaging and on-shelf packaging.
The supermarket said it is hoped that the move will remove thousands of tonnes of plastics from its stores and subsequently make it easier for customers to reduce the amount of plastic they are purchasing.
Advice and guidance will be offered by Morrisons’ technical teams to help brands reduce their plastic packaging. The supermarket said because it is ‘vertically integrated’ – and manufactures more than half of the fresh food it sells – it is in a ‘unique’ position to be able to offer more support to the industry.
Andy Atkinson, group commercial director at Morrisons, said, “As the UK’s biggest fresh food maker we are committed to helping our customers live their life with less plastic. So we are asking our branded suppliers to join with us in reducing our plastic footprint as this is a priority for our customers.”