SAICA Pack has announced it has teamed up with babywear brand BIBaDO to design and create a ‘visually captivating’ packaging solution for its range of bibs.
The corrugated packaging specialist said the the award-winning bib, designed to be worn like a top, reduces mess and is the only product available which straps to a child’s highchair, covering the gap between them and their tray.
Saica developed a nine colour e-commerce pack with an adhesive strip. Graphics with key brand messages are printed on both the inside and outside of the box, while a ‘parent-friendly’ tear-strip opening feature has been integrated.
David Wilbraham, sales, commercial & marketing director UK & Ireland, said, “With a momentous shift towards online retail over recent years, the role of packaging to enhance the customer experience has greatly increased. Our BIBaDO design has exceeded the customer’s expectations and created an eye-catching container for the product. It reflects the brand’s identity, and we are delighted with the response we have had so far.”
Saica revealed that due to its intricate design, the packaging requires two printers to produce it, and it utilises the recent invertor which allows the board to be printed on the masterflex which can then be turned and printed on the inner liner.
