Tan brand adds to green credentials

THE Label Makers has helped give Rainbow Cosmetics’ self-tan brand, Sunkissed, an eco-friendly makeover. 

As a vegan, cruelty-free and eco-friendly brand, Rainbow Cosmetics wanted to ensure the labels on its Sunkissed range complemented its sustainable bottles and tubes. Following in-house design, the company worked with The Label Makers to create bio-based PE labels produced from 100% sugar cane ethanol. Serving as a substitute for conventional PE, bio-based PE film is available in white and transparent. 

Once produced, the labels were printed on The Label Makers’ Durst digital press. 

To accommodate export sales, The Label Makers also included a flexo printed multi-page peel and reveal device as part of the label, providing international consumers with 15 different languages options.

The Label Makers’ Ben Robinson said, “The bio-based PE film has provided a perfect solution to complement their sustainable objectives and we are delighted that the Sunkissed brand continues to be as popular as ever.”