NEW research from Smurfit Kappa has revealed a ‘surge’ in consumer demand for Bag-in-Box wines this year, partially caused by changing behaviour due to the Covid-19 pandemic.
The research, carried out in collaboration with Wine Intelligence, found that Bag-in-Box wine attracted 3.7 million new consumers in France and the UK during the past six months.
The Bag-in-Box wine consumer market currently stands at nearly 12 million consumers in France and 4 million in the UK.
The survey found that four in ten potential Bag-in-Box wine buyers were under the age of 35 and would like to see smaller formats of the product.
Thierry Minaud, CEO of Smurfit Kappa Bag-in-Box, said, “The future is bright for our Bag-in-Box solutions with the research finding that 4.4 million consumers are potential buyers of the product in the next six months. Bag-in-Box offers brands a more sustainable, cost effective and consumer-friendly packaging solution that meets current consumer expectations, explaining its unrivalled success and its strong market growth.”