RIGID box specialist Pollard Boxes has revealed how ‘luxurious’ colour co-ordinated packaging is helping to establish brand image and identity for ghd’s latest advanced hair dryer.
The ghd Helios incorporates Aeroprecis technology for a 120kmh airflow. The Pollard box is said to provide ‘high impact’ packaging that ‘maximises visual communication’ between ghd and its consumers.
The box features a snug-fitting lid and familiar ghd foil block branding. A ‘complex’ foil pattern replicates a vortex to convey the product’s power. The high performance is further emphasised by a technical drawing style illustration of the hair dryer on the side of the box.
To maximise the opening experience, the colour of the hair dryer matches the colour of the box, while the metallic accents that feature on the product are highlighted by the use of foils on the illustration.
Inside, the hair dryer is presented in a Vac Form insert that showcases its design while also ensuring the product is protected throughout the supply chain.
The lid is manufactured using Winter’s Wibalin Finelinen, which offers a woven fabric feel. The foil pattern on the front, meanwhile, is hot foiled and embossed, while the technical-style illustration is embossed, fluted foiled and spot UV’d to add contrast to the line work.
James Welch, ghd’s packaging designer, said, “The team at Pollard is excellent and works with me to help develop ideas from an initial concept to a fully realised design. They’re friendly, helpful and attentive to any requirements and are always suggesting new innovative ways to further elevate designs, with a deep understanding of the luxury appearance that ghd strives for.”
Kim Gabriel, ghd account director at Pollard Boxes, added, “Packaging has always been an important part of ghd’s products, reflecting the company’s premium position in the hair care market. In this instance, harmonising the product with the packaging helps to deliver a more complete brand experience.”