BACARDI has revealed it is cutting cardboard waste this Christmas by introducing a new design for its online gift packs, which is said to use 25% less packaging.
Available from Amazon, Bacardi added that the new gifting from Grey Goose vodka and Martini non-alcoholic aperitivo can be shipped without the need for additional packaging.
The packs are made entirely from FSC-certified cardboard and form part of the firm’s ongoing sustainability commitment
Richard Cullen, digital transformation and innovation director for Bacardi, Western Europe, Australia and New Zealand, said, “After a challenging year, we’re predicting a big increase in people buying our premium drinks like Grey Goose vodka, Bombay Sapphire gin, Martini non-alcoholic aperitivos and Bacardi aged rums, as a treat for others and themselves. Add the fact that online spirits sales and interest in at-home cocktail making have both soared in the last six months, and it’s clear that this will be a gifting season like no other for Bacardi.”