ARDAGH Group has worked with fritz-kola to produce a new long-neck 200ml flint bottle for its cola brand, created for the hospitality industry.
Founded by two friends in Hamburg in 2003, fritz-kola was created to deliver a range of drinks in a sustainable and responsible way. Ardagh explained that 100% recyclable, returnable and reusable glass packaging was the ‘obvious choice’ to maintain the product’s quality, taste and sustainability ambitions.
Features on the bottle include embossing the message: ‘den wachen gehört die welt’ – ‘The world belongs to the awake’, referring to waking people up to making positive change in the world. The wording is embossed in reverse on the bottom of the bottle, which is then mirrored and revealed through the top of the empty bottle once the drink has been consumed.
The bottle is designed to be returned and refilled up to 20 times, before being recycled.
Mirco Wolf Wiegert, founder and CEO of fritz-kola said, “In times of climate and resource protection, reusable glass is a priority for the people behind fritz-kola. Our new bottle will be more beautiful with every use in the next few years. Friction rings and scratches will tell the stories of every bottle that avoids disposal by being reused.”