CONSERVATION charity World Land Trust (WLT) has teamed up with the Metal Packaging Manufacturers Association (MPMA) to launch a metal refillable water bottle.
Each bottle will be sold through the WLT’s website shop with proceeds supporting the charity.
WLT helps to protect biologically significant and threatened habitats, principally through the purchase of land, working with local partners to create and extend nature reserves and establish wildlife corridors.
The organisation also runs a ‘Plant a Tree’ scheme, which to date has delivered over two million trees worldwide. Through the sale of each refillable water bottle, the charity will receive £5 – the cost of planting an individual tree as part of the scheme.
The refillable water bottle is engraved with the Metal Recycles Forever logo, providing users with a reminder that metal can be recycled again and again with no loss of quality.
Robert Fell, MPMA director said, “The metal packaging sector is delighted to be working in partnership with such an excellent and effective conservation charity. The refillable metal bottle being the perfect vehicle for this collaboration as it supports two very important sustainability messages, those of reuse and infinite recyclability.”
The bottles are set to be used by WLT ambassador, Nick Hollis, mountaineer and adventurer, who completed the Seven Summits challenge to climb the highest mountain on every continent. Nick’s next challenge involves rowing across the Atlantic as part of a two-man crew and the WLT bottle will form part of his supply pack.
Dan Bradbury, director of communications and development at WLT added, “We’re very pleased to be working with MPMA as an official partner on the WLT metal refillable water bottle project. Apart from supporting our vital conservation projects around the world, the bottle also reminds us of the importance of reusing products, and of course being constructed from metal it’s also fully and easily recyclable when it finally comes to the end of its life.”