VEOLIA has been confirmed as the first company to join On-Pack Recycling Label (OPRL) under the waste management company membership category.
OPRL operates the UK-wide On-Pack Recycling Label scheme. The new category is said to continue the collaboration between OPRL and the waste management sector to advance recycling of packaging.
Veolia joins over 540 businesses using the OPRL labelling system to engage customers in recycling. Veolia’s membership means the company’s customers can access an aligned service on the recyclability and labelling of their packaging.
Jane Bevis, chair of OPRL said, “Greater recycling is the measure of success of our operations and our members. Veolia joining  our rapidly growing organisation is another major step forward for us as we work to further reduce waste and drive circularity. Consumers are calling for both clear, simple and consistent labelling, and the assurance that the packaging they use touches as lightly as possible on the planet. By working closely with colleagues throughout the packaging and resources and waste management value cycle we believe OPRL can help deliver the Government’s ambitious resources and recycling goals.”
Tim Duret, technology and organics director at Veolia UK and Ireland added, “From my perspective with a long involvement in the recycling sector, it’s really encouraging that the whole value chain is now coming together to overcome the barriers to creating a true circular economy for packaging. As new members, we’re delighted to contribute to OPRL’s development of the labelling scheme and its expanding range of tools that genuinely reflect the UK recycling capabilities and challenge us all to do better.”
