Kettle Chips unveils festive packaging

KETTLE Chips has unveiled the festive packaging that it will be introducing across eight of its core range of sharing packets of crisps from October.

The firm said that the ‘wrapping paper’ design has been developed to maximise on-shelf impact, with each individual pack featuring festive cues made up of the individual seasoning ingredients.

The packs feature space for consumers to write their name on a on-pack ‘with love’ tag, if they wish to treat a loved one to a packet of the crisps.

Kizzy Beckett, senior brand manager at Kettle, said, “Christmas is such a special time of year, and in our view there’s no better accompaniment to these special moments than a pack of Kettle Chips. We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalise their bags – will improve standout on-shelf and ultimately drive purchase.”