POLLARD Boxes has revealed its role in helping to create the ‘perfect’ showcase for a range of hair wraps from Silke London.
The Silke Hair Wrap is handmade using 100% mulberry silk. Worn overnight, it works by ‘cocooning’ hair to eliminate friction and moisture absorption from bed linen that can cause breakages, frizz and split ends.
Pollard said the right packaging was seen as an ‘essential element’ of the product’s luxury positioning.
Silke London CEO and co-founder Christine Sotiriou explained, “Hair care as a rule is typically not visually exciting, but we wanted to make sure our products most definitely were. The highly designed presentation boxes are not only eye-catching to attract customers, but also very giftable, creating a feeling of anticipation and excitement on opening. Whether consumers are buying for themselves or for someone else, we wanted the experience to be special.”
The latest boxes for five new shades of hair wrap are produced using 1200-micron white lined card and are four colour printed in special colour pantones to match the colours of the wraps – green, yellow, purple, blue and pink.
An abstract design in Kurz Gold 220 foiling is described by Pollard as further emphasising the luxuriousness of the product and special occasion of the purchase, while a satin laminated finish provides a ‘strong sensory element’ to reflect the softness and smoothness of the silk.
Pollard added that the ‘robust construction’ of the box and deep fitting lid ensure ‘complete product protection’ throughout the distribution process.
Christine Sotiriou added, “Our brand image is smooth, bold and cool to match our silk and fashion-forward style, which the packaging successfully emulates. The strength of the box also underlines its superior quality to match the high quality of the product it contains.”
Pollard Boxes has been producing the boxes for the Silke hair wraps since they were first launched in 2016.