New designs smash it for alcohol-free drinks firm

DRYNKS Unlimited has worked with specialist suppliers Croxsons and The Label Makers to supply primary packaging for its Smashed range of alcohol-free ales, beers and ciders.

The Manchester-based start-up received funding from a favourable appearance on Dragon’s Den and believes that with many consumers looking to drink less alcohol during the Covid-19 crisis and beyond, an opportunity exists for alcohol-free brands to thrive as people focus more on their health and wellbeing.

For the packaging, Croxsons supplied the brewer with a complete range of amber, flint and green glass 330ml bottles, together with a larger 660ml bottle as a Smashed Lager sharing bottle. The bottles are topped off with a branded crown, also supplied by Croxsons.

Sporting a design by Leeds-based the Fun Agency, The Label Makers produced label packaging across both bottle and can format, ensuring that a common material specification was used that worked across different filling environments. The labels were flexo printed to ensure maximum colour control and consistent branding.

Richard Clark, founder and MD of Drynks Unlimited said, “It’s vital as a start-up to have the right team around you who can support your vision, and both Croxsons and The Labels Makers had the ability to do just that. We needed heavyweight reputable and personable suppliers with experience and they both delivered.  

“The 330ml bottles from Croxsons have been excellently received and we have more recently taken supply of 660ml for the sharing bottle – Drynks being the first company in the UK to launch an alcohol free lager in this sharing-sized bottle. The labels have this wonderful vibrant, tactile and premium feel – we were so impressed with the quality of the label finish, speed in turnaround and flexibility along the way.”