AR Packaging has developed Safeboard, which is described as a plastic-free packaging solution now being used by Bel Group for its Boursin cheese range.
To reduce its environmental impact, Bel Group was seeking to remove the plastic coating on the cartonboard packaging used for its Boursin range of flavoured cream cheeses.
After two years of research and testing in collaboration with the customer, AR Packaging’s answer was Safeboard, which offers possibilities for tailored barriers to moisture, grease and aroma. AR said it can replace plastic coated cartonboard and enable repulpable and compostable packaging.
“Bel Group has set a clear agenda for how to minimise our environmental impact. The reduction of plastics in the cartonboard packaging for Boursin is one important step towards achieveing our target to have 100% recycle-ready packaging by 2025”, said the Boursin packaging development team and corporate purchasing team led by Romain Dufrêne. “We are very pleased to have accomplished this together with our AR Packaging team.”
Olivier Moysan, general manager of AR Packaging France added, “I am proud to see this innovation in full commercial use on the market now. We have developed a unique process for applying the barrier in a cost efficient way. Safeboard allows our customers to have a cartonboard packaging without a gram of PE, giving an optimised sustainable packaging with minimised additional costs.”