Salmon specialist nets fresh look for packs

JCS Fish has unveiled eco-friendly packaging for its BigFish range of frozen salmon products.

The firm said the redesigned packs have cut the use of plastic by around 60%, while the new design features an image from 25 years ago of JCS founder, Andrew Coulbeck, holding a large salmon. It appears on cardboard packaging across the range of frozen salmon fillets, breaded salmon bites and fish cakes and has eliminated the use of dual polymer plastic bags.

Commercial manager Jack Coulbeck explained, “Our aim was to cut as much plastic packaging as possible and give the brand a refresh at the same time. We’ve worked hard to find the most responsible supply chain for our salmon so it’s only natural that we should also want to find the most sustainable packaging solution to put it in.”

The new packs are stocked in independent retailers and available online through Ocado and the BigFish website.

Co-founder Louise Coulbeck added, “Although Andy was initially reluctant for us to use his mugshot on the packs, the younger members of our team all thought it was great and we’re delighted with the new look.”