CANNED Food UK (CFUK) and Tata Steel in Europe are launching the Packaging Design Challenge, which encourages children to create their own packs to demonstrates packaging’s role in protecting food and drink.
Participants first create their ‘product’, a sponge in a freezer bag with 200ml of water and secondly, a pack using materials otherwise destined for the recycling bin such as cereal boxes, milk cartons or toilet roll holders.
The challenge launches with a live session on Canned Food UK’s Facebook page at 11am on Friday 24 April with Nicola Jones, Tata Steel’s packaging recycling education manager. She said, “Lots of families would have been returning from the Easter break this week and I would have been in classrooms talking about how steel is made and why we use packaging. I wanted to continue to share these resources and the Packaging Design Challenge was the perfect opportunity.
“It’s a straightforward activity that children can do with minimal adult supervision, that’s away from a computer screen, and at the same time, learn about how packaging protects our food and drink, reduces waste and how it’s recycled.”
Robert Fell, director at CFUK and competition judge added, “I think the challenge will showcase the effectiveness of packaging, just like the can which has great shelf appeal, durability and of course, is infinitely recyclable.”
Entrants are invited to send photos or a video to CFUK by tagging Instagram posts with @cannedfooduk or #packagingdesignchallenge or emailing competitions@cannedfood.co.uk.
Entries should show how their packs are decorated, which parts are recyclable and if their pack survives the drop test – dropping their pack from head height to see if the product leaks.
A winner will be selected by a panel of experts for a chance to win £100 in Amazon vouchers.
