Pepsi targets millennials with new packaging

SOFT drinks manufacturer Britvic has unveiled new packaging for its Pepsi MAX range, which they say will ‘drive purchase intent and sales’.

In a statement unveiling the new packs for the sugar-free drink, the firm said “The bold new Pepsi MAX rebranded packaging is set to appeal to Gen Z and millennial consumers with the quirky new design that brings the flavours to life.”

The new packaging will also feature recycling messages, with the raspberry flavour having a reminder on the cap and the remaining flavours featuring a recycling message on the label.