LUCOZADE Ribena Suntory is trialling a new form of edible packaging targeted at gym-goers.
The pilot will see Lucozade Sport packaged in seaweed capsules, made by London firm Notpla, made available in select gyms.
The capsules, called ‘Oohos’, are consumed by being bitten down on – with Lucozade Ribena Suntory having previously likened it to eating a cherry tomato.
The soft drinks manufacturer said that it is hoped the trial gives them a better understanding on the potential of such packaging.
Jo Padwick, business transformation manager at Lucozade Ribena Suntory, said, “Our ambition is to develop the most sustainable packaging possible, going above and beyond to achieve our Growing for Good vision. Our collaboration with Notpla to develop more uses for Oohos is just one example of how we’re working to achieve our commitment to eliminate virgin, fossil-fuel based plastic in the next 10 years.”