Parkside appoints global sales director

Paula Birch

PAULA Birch has been promoted to the role of global sales director at Parkside.

Paula has been European sales director at the packaging specialist for the last three years. Parkside said her new role will involve the identification and commercialisation of business opportunities in markets including convenience, protein and snack foods, confectionery and tobacco.

“At Parkside, we pride ourselves on being innovation leaders in the print and packaging sectors and I am delighted to take up this new role in a fascinating period of global growth for the company,” Paula said. “With new technology investments at our UK site, significant growth in Asia across a range of applications and the extraordinary demand we are seeing for our compostable, recyclable and lightweight flexible packaging solutions, I’m excited about what the future holds for us as a company.”

MD Robert Adamson added, “We are delighted to see Paula progress into her new role. Her extensive experience is invaluable in supporting the company’s growth and innovation strategy as we head into 2020. She represents the quality of personnel we aim to attract at Parkside, and we are excited by her potential to drive the business further forward.”