Sustainable toys launched in time for Christmas

SMURFIT Kappa has launched a new range of eco-friendly toys in time for Christmas that are made completely from paper.

The ekolife range is said to offer a sustainable alternative to non-recyclable toys. The toys include planes, cars, jigsaws, build-your-own shops and castles.

Every product is made from cardboard so they are 100% recyclable, renewable and biodegradable. Morgan Webster, general manager, ekolife, said, “The ekolife toys have been designed to encourage children to use their imaginations and enjoy unplugged, traditional play in an increasingly digital, solitary world.

“Many parents we speak with feel guilty about buying more toys when they already have an attic or garage full of broken or unwanted plastic items that cannot be recycled. ekolife toys are designed to provide active and creative fun, encourage group play and at the end of their life, to go into a green bin. This means that the toys will be recycled, leaving no trace behind, to become another product in the future – truly circular.”