DUNNET Bay is producing Rock Rose Gin in fully recyclable pouches that can be returned to the distillery in Caithness.
Once there, the pouches will be collected by Terracycle and turned into new items.
Described as a ‘first of its kind’ in the UK, the innovation has been developed by Dunnet Bay Distillers in partnership with PA Consulting. PA created a lightweight refill solution for current bottles. A four-layer laminate pouch was chosen, with a plastic spout closure.
Delivered and returned through a letterbox, the packaging weighs just 65 grams.
Martin Murray, co-founder of Dunnet Bay Distillers, said, “We take sustainability incredibly seriously and have been working hard on our first to market recyclable pouches for over a year now. We are absolutely thrilled to be the first brand to have secured the support of Royal Mail for a postal recycling scheme, which we believe will be embraced by our customers. In the near future we plan to extend the scheme to bars, restaurants and shops, as well as making it available across all the spirits in our portfolio.”
Ryan McGinley, product design expert at PA Consulting added, “It took ingenuity to develop a flexible pack that could be sent direct to consumers, which not only eradicates the need to use a single use bottle but also reduces their costs.”