L’Oréal to release ‘first paper-like’ cosmetic tube

L’ORÉAL and Albéa have partnered to invent what they say is the first carton-based cosmetic tube.

The innovation sees the traditionally plastic parts of the tube replaced with a bio-based and certified paper-like material. L’Oréal say that they expect the new product to launch shortly, with industrial production planned in 2020.

Philippe Thuvien, vice-president of packaging & development at L’Oréal, said, “Since 2007 we have been constantly improving the environmental footprint of our packaging. Today we are going one step further and launching this new technology based on certified paper. By working upstream and closely with Albéa to co-develop this breakthrough innovation, we aim to create a new paper-based tube packaging for our cosmetic packaging.

“We target a first market launch for skincare products in the second half of 2020. L’Oréal is committed to improving the environmental or social profile of 100% of its packaging by end 2020. This innovative, alternative solution is an integral part of the Group’s packaging strategy.”

Gilles Swyngedauw, vice-president CSR, innovation & marketing of Albéa, added, “Albéa’s commitment to sustainability goes back 15 years and is reflected in our broad range of responsible packaging. Our ambition today is to accelerate the development of innovative, responsible solutions, to dare break the codes, to aim for breakthroughs. It is only through collaboration with our customers and partners that we can invent the safe, circular, minimum-impact packaging that the beauty market wants. This innovation partnership with L’Oréal reflects both this ambition and this conviction.”