THE Isle of Arran Distillery has unveiled a new logo, bottle and packaging design for their core range of whiskies which pays homage to the company’s first distillery.
The distiller say that the new look bottles reflect the journey of water source for the Arran Single Malts drink, with the flow beginning in Loch na Davie before cascading towards the distillery through a series of six small mountain waterfalls – with the ripples on the shoulder and base of the bottle illustrating this process.
Like with the previous design, eagles remain prominent on the packaging – with the new logo featuring two of the birds. In 1994, construction had to be halted on the build of the company’s distillery in Lochranza after eagles nested on site – eagles can still be spotted nearby today.
Natural materials and colour tones are used across all aspects of the pack, as well as tactile emboss and delicate foiling with clean lines in order to maintain a consistent look and feel that keeps simplicity at the core.
Distillery manager, James MacTaggart, said, “As a company, we have grown immensely since I joined the team over 12 years ago. We were one of the first wave of new distillers back in the early 1990s and in June this year, we started a new chapter in our story with the opening of our second distillery at Lagg. It felt like the right time to make the clear distinction between the unique and very different spirits produced at each of our island homes.
“We’ve taken inspiration from the elements that make Lochranza so special to produce a unique and beautiful new pack, which does justice to the liquid it contains. We are very excited about the future of our original Arran Single Malt and can’t wait to share even more of our quality Single Malt across the world as we count down to our 25th Anniversary celebrations next summer.”
