COCA-COLA are to remove plastic packaging from their multi-packs in a move which they say will remove 4,000 tonnes of single-use plastic per year in Europe.
The plastic shrink wrap currently used to keep individual products together will be replaced with cardboard – with Coca-Cola acknowledging that is hard for consumers to find facilities to recycle shrink wrap.
The company says that all cardboard used will come with FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest) certification, as well as being 100% recyclable and sustainably sourced.
Joe Franses, vice-president of sustainability at Coca-Cola European Partners, said, “We know that consumers are seeking more sustainable alternatives for packaging. We are committed to removing all unnecessary single-use plastic from our products and by moving our can multipacks to cardboard we are helping people to enjoy our products knowing that the packaging won’t end up as waste or litter in rivers and oceans.”