Game of Thrones whisky packaging up for award

MCLAREN Packaging has been shortlisted for an award in the 2019 Luxury Packaging Awards.

The Port Glasgow-based drinks packaging specialist is in contention for the Special Edition Pack accolade, after its packaging for the Game of Thrones single malt whisky collection – which is a collaboration between HBO Entertainment and DIAGEO Drinks – was nominated.

The collection features eight different single malt scotch whiskies paired with one of the iconic Houses of Westeros, as well as The Night’s Watch – with the release coming in conjunction with the final series of the TV show.

Commenting on the shortlisting, Donald McLaren said, “We’re delighted with this recognition for The Game of Thrones malt whisky collection, which is designed to appeal to both new whisky drinkers who are fans of the HBO hit show and regular single malt scotch whisky drinkers alike.

“The pack facilitates this broad-based consumer appeal and adds value to the brands through the skilful use of structure, graphical design, premium material selection, print, foil and emboss to create a highly desirable cohesive range of whiskies representing the pillars of the various Game of Thrones Houses.

“This is shown by the popularity of the collection and fact that the initial release sold out in record time and logged record buzz and interaction levels on social media.”

The winner of the accolade will be announced at the awards evening on Thursday 7 November 2019, at the Grosvenor House Hotel on London’s Park Lane.