SMALL-batch artisan brands are the “hot ticket” in the food and drink sector, according to glass manufacturer Beatson Clark.
The firm’s marketing manager Charlotte Taylor told Packaging Scotland, “When consumers pay a little extra for quality and provenance they expect their purchase to be sold in luxury packaging that reflects the quality of the product – and for most this means glass bottles or jars rather than plastic, card or aluminium.”
Embossed glass is said to be a “very popular option” for food brands, whether it’s a completely bespoke design or a standard glass container which has been customised with embossing. “The food industry is extremely competitive today, which means the look and feel of luxury food packaging has never been so important,” Charlotte added. “We recently produced three new bespoke glass containers for Cottage Delight as part of a rebrand which featured the words Great Taste, Great Times on the side and Staffordshire Moorlands on the base to lend a vintage and luxury feel to the packaging.”
Brands that don’t want to invest in a fully bespoke design can customise an existing bottle or jar by having a brand name, logo or message embossed onto the finish moulds. This can be a cost-effective solution and means the jar can be produced in volumes as low as 150,000 units